Over the top streaming, a term indicating video and audio content delivered through the internet without involving traditional cable or satellite TV providers, has become prevalent in the entertainment industry. For instance, services like Netflix, Hulu, and Amazon Prime Video offer a wide range of content directly to consumers.
The rise of over the top streaming has revolutionized media consumption, providing convenience, flexibility, and a vast selection of content. Its historical roots can be traced back to the early 2000s, when companies like Netflix began offering streaming services.